The Value of Solidarity Initiatives for Your Business

Examples of corporate solidarity

Despite the fact that the coronavirus crisis has affected everyone, many companies around the world have carried out solidarity actions to help those who need it most, making an immense social contribution.

However, for brands, the value of implementing these solidarity initiatives goes beyond the collaboration and gratitude of some; today more than ever, people expect companies to act correctly in the face of the situation by showing support for the community.

From aid for medical personnel during the pandemic, to measures focused on protecting the environment, businesses must now think about how to contribute to society, starting with their work team and, of course, their customers.

Today we want to recognize the effort that Leal businesses have made to do their bit in these difficult times. Here are some examples:

Meals for Heroes and Advice to Prevent Contagion in Colombia

• The restaurant Sierra Nevada, with its “Solidarity Hamburgers,” donated hamburger combos with soda that were delivered to vulnerable families through the District Secretariat of Social Integration.
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• A Leal business that offers car wash services has decided to contribute by raising awareness about hygiene measures and providing advice to prevent the spread of COVID-19. With the initiative “Tips of the Day,” daily informational campaigns are sent via text message, sharing best practices to protect everyone’s health.
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• Due to the quarantine, the demand for deliveries has increased, and to recognize the work of the delivery drivers, Pizza DiBarrio encourages its customers to donate a pizza through the Rappi app to the delivery driver assigned to them. This campaign is also maintained for other people who continue to work normally, such as doctors, police officers, recyclers, security guards, and others.
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• Several Leal businesses in the restaurant category, such as Mercari, De Raíz, Poke, Buffalo Wings, and Subway, have joined Sierra Nevada and Rappi to help feed those most affected by the pandemic in Bogotá through the “Solidarity Menu” program.
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• This initiative has brought together more than 40 restaurants and their customers to donate prepared meals to the “Take a Child by the Hand” Foundation, which, in coordination with local authorities, distributes the meals throughout the city.

Food for Doctors and Police in Other Municipalities of El Salvador

• Despite having completely closed its operations, the Leal business China In, which offers restaurant services, shared food combos with medical staff and police stations in municipalities operating in the eastern part of the country.

Lunches for $1 in Panama

• City Market 507 is a Leal business offering lunches for just $1 to medical staff, motorcyclists, or people with limited resources, aiming to ensure no one has to go home without a meal. They also promote donations so they can deliver food to hospitals and low-income areas.

Encourage Good Practices

It is very important to communicate to your customer database, through informative campaigns, the solidarity actions your company is taking. This not only helps raise awareness but also encourages others to join the cause.

Consumers value supportive and empathetic brands that, despite facing difficult times, have implemented plans to help those in need. Therefore, this is also a way to continue building relationships with your customers, as well as with the communities you impact through your business.

Even if you believe your help is minimal, it will always have a positive impact on the lives of those who benefit. Don’t forget to include your social initiatives in your business’s reactivation plan. With Leal, you have a great tool to invite your customers to be part of something bigger: supporting others from their homes and businesses.