My customers is a customer information module that allows you to unify, segment, analyze and personalize your customer data with AI, to turn them into actionable insights in marketing campaigns.
Evolve your databases, create dynamic and static segmentations or even generate increasingly robust and accurate customer profiles with the use of artificial intelligence.
With more than 350 integrations, Leal 360 centralizes information from your POS, ERP, E-commerce and more without headaches.
It replaces the different tools that do the same with a single AI-powered platform.
Get quick access to data and provide insights to your sales and marketing areas.
Create static or dynamically updated contact lists based on different segmentation attributes, using the properties of your Leal database.
Use them to generate more personalized content for your customers through different communication channels such as SMS, Email and even WhatsApp.
Implement a segmentation model that helps you identify your best customers. Track users who are about to get lost with RFM segments.
Recency, Frequency, Monetary Value (RFM) identifies inactive customers, as well as those that were active in the past, but who have reduced their transaction frequency. Once identified, activate them with the Campaigns module.
Leal 360 allows you to generate dynamic or static audience lists segmented by tastes, demographics or even data linked to the RFM.
Synchronize Leal 360 with your (POS) and (ERP) systems so you will track and analyze transactions at an individual level, having detailed knowledge of specific purchases per customer.
Avoid headaches with the duplicity of your customers. With Leal 360 you can reduce the cost of having multiple platforms that generate disparity in your data.
Associate specific data points with users and store almost any type of data in Leal, including locations, shipments, events, and more. Run reports on data associated with custom objects, and use custom object data for marketing automation, better segmentation, and more personalized content.
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Create a landing page to register your users through different channels in a personalized way. Capture your customer data for future activations, launches or business communications.
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