Learn How to Improve Customer Service

According to American Express, 95% of customers share their bad experiences at a business with others. Quite a high figure, don’t you think?

Giving your customers the best experience every time they visit and the opportunity to share it with their friends or acquaintances is a key and essential part of your business. How your customers feel when they visit your business is the perfect opportunity to strengthen your relationship with them and build loyalty to your brand.

Make them always prefer visiting you over your competition!

We understand that sometimes customer experience isn’t the first thing on your mind when managing your day-to-day business. Product quality, your team, pricing, and where, how, and when things will operate often take most of your attention.

Focusing your efforts on improving the customer experience will bring many benefits, and best of all, both you and your customers will notice the positive impact. Don’t know how to start? Creating a user experience strategy isn’t as hard as it seems. Let’s take a look at how some companies around the world have done it.

Let’s look at Starbucks’ case.

Probably one of the most famous coffee shops in the world, but is their success really based on the quality of their coffee and products? You’ve probably thought about this before. If Starbucks users only visited to drink coffee, they wouldn’t pay its price; instead, they’d buy a much cheaper option with similar products.

The key to Starbucks’ true success is the extraordinary experience customers have when visiting any of their stores worldwide (because no matter where you are, you’ll always have the same experience). A simple message on your cup and a smile from the team can brighten your day. Plus, their spaces make you feel at home—comfortable and happy—whether you’re holding a coffee in one hand and a book in the other.

The strategies they’ve implemented over the years have truly captivated their consumers. Their goal is to prioritize the customer and make them the center of their global strategy. From the beginning, Starbucks aimed to be different—not just honoring coffee and its tradition but also creating a sense of connection every time.

Today, they have over 15,000 stores in 50 countries, and in each one, they’ve succeeded in creating an emotional connection with their consumers.

At Starbucks, you don’t just drink coffee—you always have an experience!

Here are three tips you can implement in your business to focus on an excellent customer experience:

• Customer-Centered Focus. Your customers are the foundation of your business. Always make them the center of what you do. Listen to and anticipate their needs. How? Refill their cup at the right moment, offer a napkin when needed, and even greet them by name if they’re a regular customer.
• Show Immediate Action for Everything. Respond to any situation as quickly as possible. Focus on finding solutions before assigning blame to ensure you can react in time. Remember, your customer’s experience doesn’t start or end when they visit your store. It begins the moment they first encounter your brand.
• Value All Your Customers Equally. Everyone is important—there’s no one less valuable than another. While you may have frequent customers who deserve special promotions or strategies, never forget that every single customer matters. The value of your brand is tied to how your customers feel when they interact with it.

"Create a great experience—customers talk about those things. Word of mouth is very powerful."
– Jeff Bezos, CEO of Amazon