6 Ways to Use Data to Boost Sales

Discover why customer data is essential and how to leverage it in your strategies to increase sales.

Enhance Your Customer Relationships

52% of customers want a personalized experience in stores.

Businesses have always sought ways to retain their customers as a strategy to boost sales.

In the late 19th century, sweets were displayed in shop windows to attract families. In the 20th century, coupons and stamps for prizes were all the rage. Today, in the digital world, the answer lies in data.

A customer database allows you to understand your customers and use that information to create a better shopping experience that keeps them coming back.

According to Salesforce research, shoppers are looking for personalized experiences.

57% of customers are willing to share personal data in exchange for personalized offers.

The key lies in optimizing marketing and communication strategies with customers through personalization.

Here are 6 ideas to help you start leveraging your customer data for your brand’s benefit.

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1. Work With Your VIP Customers

If you don’t know who your best customers are, you’re leaving money on the table. 80% of your revenue comes from them, representing just 20% of your buyers.

With data, you can identify exactly who your VIP customers are. You can recognize them based on their purchase frequency, average ticket size, Lifetime Value (LTV), or even by combining variables like RFM (Recency, Frequency, Monetary value).

Show them your appreciation with exclusive benefits such as promotions or special products. These incentives will not only encourage repeat spending but also keep them close to your brand as satisfied customers.

Keeping these customers happy is always a worthwhile investment, as they directly contribute to your bottom line.

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2. Create Customer Profiles

Use data intelligently to shape the best business strategies. Combine pieces of information to obtain a 360° view of your customer, allowing you to send personalized advertising campaigns and forecast business growth.

Regularly updated data and cross-segmenting customer variables are essential for retention and loyalty.

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3. Influence Purchase Behavior

Create customer segments to encourage changes in purchasing behavior that benefit your business and drive sales growth.

For example, if your sales peak during business hours, consider creating advertising campaigns that encourage loyal customers to visit on weekends with their families. This approach not only rewards your VIP customers but also increases revenue during slower periods.

You can use the same segmentation tactics to: increase the average ticket size for a specific customer group; promote a special product or service; boost visit frequency among occasional buyers, etc.

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4. Send Birthday Rewards

Combining a personalized birthday message with an offer creates the perfect incentive for customers to return, leading to higher cross-sales revenue and increased average ticket size. Birthdays are the best opportunity to connect 1:1 with your customers.

Consumers redeeming birthday rewards typically spend 31% more than usual.

Depending on your business type, you can offer group benefits, encouraging customers to celebrate with others. This not only increases average spending but also expands your customer database.

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5. Celebrate Special Dates

Create customer segments to send personalized offers on special dates meaningful to your consumers or your business.

Beyond traditional holidays like Christmas or Mother’s Day, use data to create sales opportunities on less common occasions like Grandparents’ Day, Hairstylist Day, or Pizza Day.

With proper customer segmentation and effective promotion, many businesses see revenue increases of around 20%.

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6. Win Back Lost Customers

Relationships change, and customers may lose interest in your brand over time, especially if you haven’t maintained communication. However, data can help you identify who has stopped engaging with your business and bring them back.

Some online platforms automate customer segmentation, enabling you to act when customers start to disengage, making it easier to impact them at the right time.

52% of customers say they’d like their data to be used to create personalized product recommendations.

Personalized experiences have become an essential marketing strategy for customer retention and revenue growth. This means adopting a data-driven mindset is necessary for any business.

But how can you do it? The simplest way is to use a customer relationship management tool that handles the heavy lifting for you.

By joining Leal's customer loyalty network, the fastest-growing in Latin America, you'll have access to an easy way to manage your customer data, increase ROI, and communicate with them effectively.

Continuously updating your customer database, delighting them with your own loyalty program, easily launching advertising campaigns, or automating promotional messages are just some of the features available on the online platform.

Contact us to learn more.