Strategies to Increase Sales in My Store

Tools That Will Help You Always Sell

Every business needs its customers as close as possible because they are the ones who bring in the money to help it grow, right? And your customers will always have more empathy with brands that resemble them and make their lives easier.
The first thing you should do is ask yourself: What is my customers' day-to-day like? Where do they work? What concerns them? How can I make their lives easier?
To answer those questions, we share some tactics and tools that you can easily use to achieve more sales by getting to know your customers.

1. Communicate Directly and Efficiently

Can you speak personally with your customers? Remember, not all of your customers are the same, so take advantage of technological tools that can help you tremendously, such as:

• WhatsApp Business: This allows you to create a business profile with the most important information about your store, such as email, website, and location. You can also schedule automated messages and track the number of messages sent, delivered, and read successfully.
• Acuity Scheduling: With this tool, your customers can directly book a slot in your schedule, making it easier for both of you to find an available time.
• Leal: This is a loyalty platform that offers tools for customer management, communication, and relationship building, allowing you to get to know your customers and impact them with segmented marketing campaigns via text messages or emails. All from one place.

2. Reinvent Your Products or Services

Just as times change, so do your customers. Offer your products by promoting different uses or presentations that allow you to expand your potential customer base. For example:

• Office Furniture: Initially designed for use in company offices, now that most people have a computer at home, the market has expanded to many more people.
• Courses: With the advancement of technology, you can record classes so that anyone around the world can watch them at any time of the day.
• Food: Offer other experiences with your brand, such as a kit to prepare recipes at home, special birthday combos that include everything from the main dish to the cake and decorations, or a weekend celebration combo that recreates the experience of dining at your restaurant, but anywhere else.

3. Strengthen Your Customers' Relationship with Your Brand

Don't wait for your customers to visit you. Thanks to technology, we have multiple options to create interaction and engagement with your business. Some ideas:

• Implement a loyalty program: Offer additional benefits for purchases, which represent savings for your customer.
• Increase your post-sale efforts: How was the product received? Let your customer know that you care, and if there are opportunities for improvement, apply them.
• Tutorials or personalized advice: Explain to your customer how to get the most out of your product.
• Added value: Your product or service may have an additional use beyond the traditional one. Bingo! What if pizza boxes turned into board games? It's like buying two products in one that complement each other perfectly.

The important thing is to put ourselves in our customers' shoes and be as creative as possible to win their hearts. It's the most effective formula for achieving the sales we all desire.