The 5 Best Email Marketing Platforms for Your Business

Tools for Building Customer Relationships

Email marketing remains one of the most important customer communication channels for businesses. Studies show it provides a higher return on investment than website optimization or social media marketing.

On social media, content must compete for attention amidst a variety of users and interests. In contrast, email remains the preferred way consumers expect to receive official information from brands that capture their attention.

Thus, an email marketing strategy is vital for any business. To implement it effectively, you need an online platform that allows you to send advertising campaigns efficiently and professionally.

Key features include:
✔️ Creating professionally designed emails with ease.
✔️ Personalizing messages for your consumers.
✔️ Highlighting your brand.
✔️ Segmenting customers effectively.
✔️ Complying with data privacy regulations.
✔️ Providing tools and support in your preferred language.

With these characteristics in mind, we’ve identified the five best email marketing platforms to help grow your business. Explore their main benefits and differences below.

Leal

In addition to email marketing, Leal’s online platform offers bulk SMS capabilities and other tools, such as improving customer service quality.

Compared to the platforms mentioned earlier, its main advantage is that it does not impose limits on the customer database size or the number of emails sent, although it does not offer a free version of the service.

However, its key differentiator is that its goal is not merely to provide a communication channel but to focus on customer retention and loyalty. This offers several benefits for a business compared to a platform dedicated solely to digital marketing. For example:

👉 Instead of just sending advertising campaigns, with Leal, you can build your own customer database. This is achieved through a loyalty program tailored to your business, encouraging consumers to buy more and more frequently.

👉 Gain detailed insights into your customers, enabling you to improve your advertising campaigns and develop other strategies to boost sales and optimize your overall business strategies.

👉 Customer segmentation and the measurement of your email marketing campaign results are not based on consumer interaction with the message but on their purchasing behavior. This ensures that your investment in digital marketing is more effective.

Which Platform Is Best for Your Business? 🧐

Before deciding, compare the features offered by each platform, how they align with your business needs, and the investment required. Consider the capabilities of your team and the best value for your budget based on your business profile.

For traditional businesses, we recommend Leal’s online platform. Here’s what you get for your email marketing campaigns:

• Unlimited subscribers.
• Unlimited email sends.
• User-friendly interface.
• Pre-designed templates.
• Drag-and-drop customizable templates.
• Create custom templates using HTML.
• Customer segmentation with over 10 variables.
• Automated campaigns based on purchase behavior.
• Sales-based campaign performance metrics.
• Tutorials and support.

Send in blue

Dedicated entirely to customer communication, Sendinblue offers email, bulk SMS, chat, Facebook ad campaigns, landing pages, and contact management services.

Its main advantage is that it does not have a limit on the number of contacts. However, in its free version, it restricts sends to a maximum of 300 emails per day, and to access additional features, you will need to purchase a monthly plan starting at approximately 100,000 COP (25 USD) per month.

Mailchimp

It is the most widely used in the world. It has a very user-friendly interface, a variety of design templates, and a high degree of integration with other applications. Like Send in Blue, it offers a free version with a contact manager to create customer segments based on their response to your communications.

Its main drawback is that in its free mode, it limits sending to only 2,000 subscribers, and the cost of its plans, starting at 35,000 COP (9 USD) per month, depends on this; the more customers you have, the higher the payment. 

GetResponse

This email marketing platform also allows the use of other types of advertising campaigns, automated messages, contact management, sales funnel, and as a major differentiator, a service for conducting webinars.

It does not offer a free version of its platform; instead, it provides a 30-day free trial. Like the other platforms, its cost increases as the customer database grows.

Mailrelay

Unlike the previous platforms, which offer various digital marketing services, Mailrelay only provides the sending of email advertising campaigns.

Its interface may be a bit less user-friendly, although it offers a more generous free option in terms of the number of subscribers and emails sent. Its plans start at 125,000 COP (33 USD) per month, but it offers a better cost-to-benefit ratio regarding the number of contacts in the customer database.

Talk to an Expert and Make the Best Choice!

Choosing the right email marketing platform can transform the way you connect with your customers and grow your business. Our experts can help you identify the solution that aligns with your goals, resources, and needs.

Schedule a demo to talk with an expert!