How to Adapt Your Marketing Strategies During the Coronavirus Pandemic

8 Tips

We have to accept it: Coronavirus is the key term and the situation that is impacting the entire world right now… Think positive! This too shall pass, but it’s necessary to adapt your business to this context.

Start by adapting your marketing strategy while continuing to build relationships with your customers. It may be a trial by fire for your brand, but that's why at Leal, we provide you with some key strategies to do it:

Focus on Customer Retention

Now is not the time to focus on acquiring new customers. Instead, if you want to increase sales during this crisis, you should focus your efforts on those who already know you and the quality of service you can offer. We want your customers to remember you tomorrow with a positive image during this crisis phase.

A loyal customer is your best asset! Remember, 80% of your business’s revenue comes from your most loyal customers.

Look Toward the Future

Your customers are probably more connected to the internet than ever, and you may have already been thinking about the importance of being part of the digital world. This is the time to look ahead and think about your business’s digital strategies. Digital marketing is the best advertising for businesses right now.

Keep the Communication Going!

Maintain direct communication with all your customers. Let them know your business is still open and provide all the information they might need, from your hours of operation to the safety measures in place for processing orders.

Content Marketing to Help

A good content strategy can help you retain customers. Tailor your campaigns to address the situation or meet customer needs. You can contribute by sharing positive messages and creating relevant content to raise awareness or support people during this time..

Keep Up with Current Communication and Sales Trends

Join social media trends to make your content more visible, such as the hashtag #StayAtHome and others that emerge daily. If you plan to launch a promotion, check how your products or services can be adapted to current buying preferences.

Avoid spreading misinformation (infodemic). Don’t share opinions on topics you aren’t knowledgeable about, and focus on content that offers solutions to your customers' problems.

Offer Benefits for Later Use

Consider offering benefits to your customers that they can use once the crisis is over. Some ideas to consider include: discounts on future purchases and access to special plans or products. These are some of the best strategies to increase sales during this time.

Learn, Research, and Innovate

With the changes in work dynamics due to quarantine, and the cancellation of events and activities, you may have more time to invest in your marketing strategy. If that’s the case, use it to explore and push your digital marketing initiatives further. Also, take the time to research more about your customer segment.

Contribute

Now, more than ever, your brand will be judged by the decisions you make to help society. The brands that stand out are the most supportive, and rest assured, your customers expect your support. Look for business partnerships with other brands as well.

Companies that dare to find new ways to navigate the world we live in today will gain a significant advantage over those who resign themselves and wait for the situation to pass.

It’s essential to constantly innovate in what we do. To ensure your business continues to grow, you must adapt your marketing plan based on the current consumer experiences. What you do now will add value to your business and become a key tool for success in the world of the coronavirus.

“Innovation must be part of your culture. Consumers are changing faster than we are, and if we don’t catch up, we’ll be in trouble.” – Ian Schafer.