Networking and Business Alliances in Times of Crisis

Tips for More Effective Networking

Many experienced businesspeople agree that the most successful individuals and companies are those with the strongest network of contacts. That is why networking, broadly translated as "making contacts," becomes even more important when facing a crisis.

When time is invested in establishing quality relationships, many aspects can be improved: sharing best practices within a specific industry, honing professional and personal skills, generating alliances for multiple purposes, and even increasing your customer base, among others.

To keep learning and improving as we face the coronavirus crisis together, Leal shares with you some tips and ideas for effective networking:

1) Don’t Forget:

Be Creative: Look for individuals and companies with similar interests and values, with whom you can build on your ideas and actions. For example, connect with other businesses supporting causes you feel empathy toward, and work on joint contributions.

Establish an Action Plan: Set clear goals to stay focused and identify concrete results from your relationships or alliances. For instance, aim to achieve a certain number of weekly contacts or create a list of joint actions within a specific period.

Follow Up: Staying informed and maintaining constant engagement will lead to fostering more productive and quality relationships.

2) Draw Inspiration from These Examples of Good Practices Emerging from Networking During This Crisis:

• Multi-brand Gift Voucher Program: A coalition between brands allowing customers to redeem gift vouchers at their points of sale, when the situation stabilizes.
• Donation Platform: An initiative aimed at collecting funds to support individuals who are not receiving income as a result of the crisis.
• Service Operation Agreements: Partnerships with delivery service providers to ensure orders are delivered to your customers at a low cost or free of charge through exclusive agreements or extended contracts.
• Agreements with Other Businesses in the Sector: Strategic agreements to establish the same prices and service conditions to prevent unfair competition and ensure all brands can benefit during the crisis.

These are just a few ways to start creating effective, valuable alliances for your consumers. We encourage you to begin imagining, reaching out, and building positive, lasting relationships with other key players toward the success of your business.

Remember that a vital tactic for surviving this crisis is joining efforts. Dare to take the first step!

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