The Most Effective Tool to Reactivate Your Business

Actions for a Successful Reopening

The challenges brought by COVID-19 have forced many businesses to halt their activities, leading to difficult decisions that have disrupted their normal operations and, of course, their sales.

However, the drive and determination of business owners 💪 have inspired many to continue seeking strategies for reopening and even growing their businesses.

The crisis has impacted everyone differently, and unfortunately, there won’t be a clear signal ⏰ to announce when it’s over. Changes will occur gradually and vary across economic sectors and regions.

What remains certain is that staying in contact with your customers is essential for the continuity of any business. That’s why we’re here to show you how Leal is the tool you need to reactivate and strengthen your relationships with your customers.

Start by Segmenting

Leal is a platform that, in addition to providing customers with rewards like points, prizes, and Leal Coins, allows you to easily collect their information into a database. This helps you understand your customers and communicate with them based on their needs, which is vital for a successful reopening.

One of Leal’s most valuable features is its detailed customer segmentation. From the CMS platform, you can easily segment your customers by purchase behavior, gender, age, satisfaction level, and more.

Depending on your business type, you may experience a surge in visits during the first weeks of reopening or a more gradual return. For example, if you own a hair salon 💇‍️💅, it’s best to focus on your loyal customers first. Contact them to schedule appointments and thank them for their loyalty to your brand.

On the other hand, if you have fewer customers, you can launch a campaign targeting those with unredeemed rewards, encouraging them to visit and claim their prize. Alternatively, you can send out promotional campaigns offering discounts or additional benefits.

For example, on the first day of reopening, a Leal business that sells coffee and beverages sent a text message offering a 2-for-1 deal on frozen drinks for delivery. The result? They sold out their stock of the product 😃🤩.

Stay Connected with Your Customers

Regardless of the situation, you should use every available channel to communicate with your customers about your operations. Share updates about government regulations, operating hours, biosecurity measures, available products or services, and any new launches. Even if you don’t have a set reopening date, maintain communication to keep your customers informed.

Here are some examples of how to effectively use the Leal CMS platform to stay in touch with your customers:

• A Leal restaurant specializing in executive lunches uses informational campaigns as its primary communication method. Every day, they send their menu to customers, ensuring daily sales 🤓👌.
• To announce a new WhatsApp delivery service and encourage purchases, a Leal shoe retailer sent a promotional campaign via text and email, offering an exclusive 30% discount and a direct link to the messaging app for placing orders 👏⚡️.
• A Leal prepared food business had to adjust its hours due to public transportation issues affecting its staff. However, customers continued arriving during regular hours only to find the business closed 😟. To address this, the business used social media and a text message campaign to inform customers about the new hours 💡😅.

Reward Your Customers for Choosing You

Now more than ever, people are looking to save money 💲. By offering a loyalty program through Leal, you’re not only rewarding customers for choosing you and encouraging them to return but also helping them save by getting more from your brand while spending less. 

Customers also benefit from being part of a network of businesses they can discover and enjoy.

You can also adjust your rewards table to make your offers more attractive. Communicate these changes across all channels, and you’ll see how it can effectively grow your database.

Every business must consider how to move forward sustainably in these challenging times. The businesses that thrive will be those that successfully reconnect and adapt to their customers’ evolving needs and consumption habits ✔️✔️✔️.

Leal is the tool that allows you to reach the customers who truly engage with your brand. Make the most of your database and focus on your most loyal customers—they represent the most significant portion of your sales.

If you haven’t yet reached out to your customers to inform them about your reopening, now is the time! Use your database and all the tools Leal provides to get started.

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