5 innovative ideas to use with your customers

Leverage Your Creativity

Having a customer database is essential as it allows you to maintain close relationships with your audience and even persuade them to take specific actions. It's easier and more cost-effective to convince people who are already interested in your brand than those who have yet to discover your products or services.

At Leal, we've explored successful practices from around the world 🌎 and are sharing some ideas to inspire your communication with customers:

💊 A Message of Unity
Right now, customers value messages focused on solidarity, safety, family unity 👪, and hope. Show them that your business cares about people, building trust and connection.

Idea: Highlight how your brand is contributing to the #StayAtHome campaign to prevent the spread of COVID-19 or supporting a specific social cause. Communicate these efforts clearly!

💊 Strengthen Digital Communication
Now is the time to enhance engagement with your customers, transform your operations, and provide service through digital platforms. Invest in online communication and marketing strategies.

Idea: Did you know online order searches have increased by 220%* in recent weeks? Dive deeper into this trend and implement marketing strategies to stay competitive. (*Source: Portafolio.co)

💊 Games and Contests
Interactive activities like games and contests are excellent for strengthening the bond between brands and users. These entertaining events encourage customers to integrate your communication into their daily lives.

Idea: Use a platform like Leal to send a campaign inviting customers to participate in a social media contest. For instance, create fun games for Facebook or Instagram that align with your brand.

💊 Send Informative and Promotional Campaigns
Use platforms to create campaigns 💌 that showcase your available products or services during isolation. A well-designed strategy can generate positive experiences, potentially leading customers to recommend you through word-of-mouth.

Idea: Launch a promotion like "30% off the entire menu to celebrate that we’re eating together these days—order your delivery by phone!" Include key details such as operating hours and contact channels, along with a clear call-to-action button.

💊 Stay True to Your Brand
Maintain your brand’s tone so customers can recognize you, even amidst a flood of emails and texts about the pandemic. Be realistic yet optimistic, and focus on what your brand can genuinely offer during these times without succumbing to information overload.

Idea: Repost successful content that fits the current context, such as a #TBT featuring a significant milestone, a social initiative by your brand, or an inspiring story from your team during this period.

Crisis periods often bring out the best in us. At Leal, we wish you the very best and share our confidence that better days are ahead.

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